Vacation Rental Market: Global Industry Analysis and Forecast 2029

According to TechSci Research report, “Global Vacation Rental Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Vacation Rental Market stood at USD 82.76 billion in 2022 and is anticipated to grow with a CAGR of 4.84% in the forecast period, 2024-2028. The global vacation rental industry is a burgeoning segment of the travel and hospitality sector, offering diverse lodging options for travelers. It is driven by changing consumer preferences for unique and personalized experiences, aided by digital platforms that simplify bookings. Economic factors and income opportunities attract both hosts and guests, fostering growth. Nonetheless, the sector faces regulatory challenges, with various regions imposing restrictions to address housing concerns and safety issues. The industry is evolving to maintain trust and quality standards. Despite challenges, vacation rentals continue to provide travelers with a range of exciting and memorable accommodation choices across the globe.

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One of the primary drivers behind the global vacation rental boom is changing consumer preferences. Modern travelers increasingly desire authentic and immersive experiences, seeking to live like locals rather than tourists. Vacation rentals fulfill this desire by offering not just a place to stay but a chance to engage with local communities, cultures, and cuisines. Travelers can choose accommodations tailored to their specific needs and interests, whether it’s a cozy cottage in the countryside, a chic apartment in a bustling city, or a beachfront villa with panoramic views. This variety appeals to a broad spectrum of travelers, from families and solo adventurers to honeymooners and digital nomads, making vacation rentals a versatile choice in the travel landscape.

The digital revolution has significantly propelled the growth of the global vacation rental industry. Online platforms like Airbnb, Vrbo,, and others have revolutionized the way travelers discover, book, and manage vacation rentals. These platforms provide a seamless and user-friendly interface for both hosts and guests, allowing property owners to showcase their listings effectively and travelers to find accommodations tailored to their preferences. The ease of online booking, secure payment systems, and real-time communication features have made the entire process convenient and efficient, contributing to the industry’s expansion.

Economic factors also play a vital role in the popularity of vacation rentals. For travelers, vacation rentals often offer a more cost-effective option, especially for large groups or extended stays. With amenities like fully equipped kitchens, laundry facilities, and multiple bedrooms, vacation rentals provide a home-like environment, reducing the need for costly dining and additional services. On the host side, many individuals and property owners have turned to vacation rentals as a source of supplementary or primary income. This economic incentive has led to a proliferation of vacation rental properties, particularly in tourist hotspots, supporting local economies and businesses in the process.

However, the global vacation rental industry is not without its challenges. Regulatory hurdles represent a significant obstacle, with different regions and cities implementing varying rules and restrictions to manage the impact of vacation rentals on local housing markets and communities. Zoning laws, occupancy limits, and taxation issues are among the regulatory challenges that hosts and platforms need to navigate. Striking a balance between promoting tourism and respecting the concerns of local residents has become a delicate task, prompting ongoing dialogue between the industry and regulatory authorities.

8 Tips to Ensure You Rent the Right Vacation Home

The global Vacation Rental market is segmented into accommodation type, booking mode, regional distribution, and company.

Based on booking mode, the market is segmented into online and offline.

The online vacation rental segment is the fastest-growing category within the global vacation rental industry. The convenience of online booking and management platforms has made it increasingly popular among travelers and hosts. These platforms offer user-friendly interfaces, secure transactions, and real-time reviews, enhancing trust and transparency. The tech-savvy younger generation and the impact of the COVID-19 pandemic have accelerated the demand for online vacation rentals. This segment’s rapid growth is driven by its ability to cater to changing traveler demographics and the need for contactless, efficient, and secure booking and stay experiences.

Major companies operating in Global Vacation Rental Market are:

  • Hotelplan Holding AG
  • MakeMyTrip Pvt. Ltd.
  • Novasol AS
  • Pte Ltd.
  • Airbnb Inc.
  • Booking Holdings Inc.
  • Expedia Group Inc.
  • Oravel Stays Pvt. Ltd.
  • TripAdvisor Inc.
  • Wyndham Destinations Inc.

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“The global vacation rental market is a dynamic and rapidly evolving sector within the travel and hospitality industry. Key drivers include changing consumer preferences for unique and personalized experiences, the growth of online platforms, economic incentives for both travelers and hosts, and the industry’s adaptability in addressing regulatory challenges. Notable trends include a focus on sustainability, themed experiences, extended stays, and the professionalization of property management. However, the sector faces substantial challenges related to regulatory complexities, maintaining quality and safety standards, concerns about housing availability, and trust and liability issues. Despite these challenges, the global vacation rental market continues to thrive, providing diverse and immersive travel options for global adventurers,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Vacation Rental Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Accommodation Type (Home, Resort/Condominium, Others), By Booking Mode (Online, Offline), By Region, Competition”, has evaluated the future growth potential of global vacation rental market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global vacation rental market.

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