Men’s Hair Color Market: Global Industry Analysis and Forecast 2028

According to TechSci Research report, “Global Men’s Hair Color Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Men’s Hair Color Market stood at USD 528.4 million in 2022 and is anticipated to grow with a CAGR of 8.6% in the forecast period, 2024-2028. The men’s hair color market has evolved significantly in recent years, reflecting changing societal norms, grooming trends, and technological advancements. This market has witnessed substantial growth and continues to hold promise for the future. The men’s hair color market is a dynamic and evolving industry that responds to changing consumer preferences, societal norms, and technological advancements. Despite facing challenges related to stigma, competition, and safety, the market continues to grow. Trends such as diversity in color choices, natural formulations, and grooming awareness are shaping the market’s future, offering opportunities for innovation and expansion. As men increasingly embrace self-expression and grooming practices, the men’s hair color market holds promise for continued growth and diversification.

Browse over 26 market data Figures spread through 187 Pages and an in-depth TOC on “Global Men’s Hair Color Market” –

One of the driving forces behind the men’s hair color market is the shift in societal perceptions and norms regarding men’s grooming. As traditional stereotypes of masculinity evolve, men are increasingly open to self-expression through their hair color choices. The media and advertising industries have played a crucial role in challenging these traditional norms and promoting diverse representations of men. This has encouraged men to explore their individuality and experiment with hair colors. The market has seen a surge in growth due to significant advancements in product technology. Hair color products have become more user-friendly and produce more natural-looking results. Innovative formulations, ingredients, and specialized products, such as foams, wash-out dyes, and gradual color-changing shampoos, have made hair color products more accessible and effective for men. The desire to maintain a youthful appearance has driven the market’s expansion. Men experiencing greying or thinning hair turn to hair color products to restore their confidence and a more youthful look. Specialized solutions for grey coverage and gradual color-changing options cater to this demographic, allowing them to experiment with different shades while minimizing drastic changes. The influence of celebrities and pop culture on grooming trends, including hair color, is substantial. Celebrity endorsements, on-screen appearances, and the music industry contribute to the normalization of men’s hair color. These influences introduce new customers to the market and encourage them to emulate the styles of their favorite stars. The growing awareness of personal grooming, fueled by social media and the internet, has made men more informed about grooming options, including hair color. This trend has demystified hair coloring and made it more approachable for men. It has led to a more holistic approach to self-care, with hair color becoming a natural component of men’s grooming routines. Changes in workplace standards have played a significant role in driving the market. As many industries adopt more relaxed dress codes and attitudes toward appearance, men have greater freedom to express themselves through their hair color. This shift allows grooming to be a part of their professional self-presentation.

Men's Hair Colouring: Home or Salon? - The Urban Life

The Global Men’s Hair Color Market is segmented into type, category, form, distribution channel, regional distribution, and company. The Men’s Hair Color market segmentation, based on product type, includes permanent, Semi-permanent hair color, temporary hair color and root touch-up. Permanent category dominated the market, accounting for significant market share. The primary reason contributing to the biggest market share is the widespread availability of natural hues. Additionally, permanent hair color offers a more natural appearance compared to alternative hair colors. Because consumers prefer permanent hair dyes over other types, they account for a sizeable portion of the market. Based on region, The North American Men’s Hair Color market area will dominate this market; self-grooming among men is becoming more popular, and rising disposable money is fueling industry expansion. The opening of professional hair salons to cater to a broad consumer base is another trending topic in the North American industry. North America has a relatively high disposable income per capita, which means that people have more money to spend on discretionary items such as hair coloring.

Major companies operating in Global Men’s Hair Color Market are:

  • Revlon
  • L’Oréal S.A.
  • Coty, Inc.
  • Combe Incorporated
  • Indus Valley
  • Cover Your Gray
  • Hoyu Co. Ltd
  • Natulique aps
  • Kao Corporation
  • John Paul Mitchell

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“The men’s hair color market has experienced remarkable growth in recent years. This expansion can be attributed to changing societal perceptions, with men now more open to grooming and self-expression. Furthermore, product innovation and the development of user-friendly, natural-looking formulations have made hair color products more appealing. The market has also benefited from an aging population seeking to maintain a youthful appearance and the influence of celebrities and pop culture. Increasing awareness of personal grooming and evolving workplace standards have further fueled this growth. As men increasingly embrace their individuality, the men’s hair color market holds promising opportunities for continued expansion.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Men’s Hair Color Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Organic, Conventional), By Category (Permanent Hair Color, Semi-Permanent Hair Color, Temporary Hair Color, Root Touch-Up) By Form (Cream and Gel based, Powder based, Others), By Distribution Channel (Supermarkets /Hypermarkets, Convenience Stores, Online, Others), By Region, By Competition, 2018-2028”, has evaluated the future growth potential of Global Men’s Hair Color Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Men’s Hair Color Market.

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