Maternity & Personal Care Industry: Insights into Supply Chain Optimization and Cost Efficiency by 2028 | TechSci Research

According to TechSci Research report, “Global Maternity & Personal Care Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Maternity & Personal Care Market stood at USD 54.6 Billion in 2022 and is anticipated to grow with a CAGR of 6.62% in the forecast period, 2024-2028. The Global Maternity & Personal Care Market is undergoing transformative changes driven by several key factors. It is influenced by a growing consumer emphasis on health, wellness, and clean products, fueled by technological innovations and shifting demographics. The market faces regulatory challenges, such as safety standards and sustainability, while striving to balance sustainability with cost-effectiveness. The trend towards e-commerce is reshaping consumer purchasing behavior, and the rise of personalization and customization caters to individual needs. Holistic wellness and inclusivity are increasingly integral, and competition in a crowded marketplace necessitates innovative product development and brand differentiation to thrive in this dynamic industry.

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The Global Maternity & Personal Care Market is propelled by several powerful drivers, steering the industry towards growth, innovation, and responsiveness to evolving consumer needs. The increasing awareness and emphasis on health and wellness stand as a primary driver, with consumers, particularly expectant mothers, seeking products that prioritize safety, natural ingredients, and holistic well-being. Technological advancements contribute significantly, fostering innovation in the form of smart devices for monitoring fetal health and advanced formulations addressing pregnancy-related skincare concerns.

Changing demographics and lifestyle trends also shape the market, with delayed pregnancies, evolving family structures, and a rising trend towards dual-income households influencing consumer behavior. As more women choose later pregnancies, the market sees a heightened demand for products supporting fertility, prenatal health, and postpartum recovery.

The rise of e-commerce and digital transformation emerges as a transformative force, providing consumers with convenient access to a diverse array of products. Direct-to-consumer models and digital platforms enable brands to establish direct connections with their customers, fostering global reach and adaptability to changing market dynamics.

Globalization and emerging market opportunities represent a driver, with the expanding middle class in emerging economies contributing to the market’s growth. This trend opens up new markets for maternity and personal care products, prompting companies to strategically expand their presence in these regions.

The second major driver is technological advancements and product innovation. Rapid progress in technology has revolutionized the maternity and personal care market, leading to the development of innovative products that cater to specific needs. From smart devices that monitor fetal health to advanced skincare formulations, technology is reshaping the industry landscape.

The third driver is changing demographics and lifestyle trends. Shifts in family structures, delayed pregnancies, and evolving lifestyle preferences influence consumer behavior in the maternity and personal care market. The market adapts to cater to the unique needs of older mothers, dual-income households, and those seeking products aligned with contemporary lifestyles.

The fourth driver is e-commerce and digital transformation. The proliferation of online platforms has changed how consumers discover, research, and purchase maternity and personal care products. E-commerce provides a convenient and accessible avenue for consumers, enabling them to explore a diverse range of products and make informed choices from the comfort of their homes.

The fifth driver is globalization and emerging market opportunities. As economies in emerging regions grow, the demand for maternity and personal care products increases. This presents opportunities for market expansion and diversification as companies strategically enter and expand their presence in these growing markets.

In conclusion, the Global Maternity & Personal Care Market is driven by a convergence of factors, each playing a crucial role in its evolution. From health and wellness priorities to technological innovations, changing demographics, the digital transformation of retail, and opportunities in emerging markets, these drivers collectively shape the industry, making it dynamic and responsive to the diverse needs of consumers worldwide.

The “online” segment is rapidly becoming a prominent and expanding component of the Global Maternity & Personal Care Market. Consumers are increasingly turning to e-commerce platforms and online retail channels to purchase Maternity & Personal Cares due to the convenience, wide variety of options, and competitive pricing offered by online retailers. The global digital transformation, accelerated by the COVID-19 pandemic, has further boosted the significance of online sales. With the ease of browsing, purchasing, and efficient delivery, online sales have become a convenient and accessible way for consumers to acquire Maternity & Personal Cares, contributing significantly to the market’s growth and diversification.

The online segment is a rapidly growing component of the Global Maternity & Personal Care Market. This trend is driven by the increasing preference for online shopping, offering consumers unparalleled convenience, access to a wide array of products, and in-depth research opportunities. With the rise of e-commerce and direct-to-consumer models, brands can build direct relationships with customers, making personalized recommendations and maintaining flexibility in adapting to market dynamics. As consumers become more comfortable with digital platforms, the online segment is expected to continue expanding, providing brands with a powerful tool for engagement, sales, and global market reach.

Major companies operating in Global Maternity & Personal Care Market are:

  • Unilever plc,
  • Amoralia
  • Edgewell Personal Care
  • Seraphine
  • Kaya Ltd
  • Destination Maternity Corporation
  • Johnson & Johnson
  • Mama Mio Inc.
  • Jubiliant Ingrevea
  • Proctor & Gamble Co.

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“The Global Maternity & Personal Care Market is experiencing significant growth driven by key drivers such as a focus on health and wellness, technological innovation, changing demographics and lifestyles, e-commerce and globalization. The market is adapting to meet the evolving needs of consumers, with a particular emphasis on natural and organic products, online retail channels, personalization, sustainability, holistic wellness, and inclusivity. However, it also faces substantial challenges, including regulatory complexities, economic factors, sustainability concerns, intense competition, and shifting consumer preferences. The industry’s response to these challenges and alignment with ongoing trends will shape its trajectory in the years to come.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Maternity & Personal Care Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Skin Care, Hair Care, Oral Care, Cosmetics, Others), By Maternal Apparel (Day wear, Night wear, Innerwears), By Personal Care (Stretch Marks Minimizer, Body Restructuring Gels, Itching prevention creams, Skin Toning Creams, Others), By Sales Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, Others), By Region, By Competition, 2018-2028”, has evaluated the future growth potential of Global Maternity & Personal Care Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Maternity & Personal Care Market.


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