What exactly is an SEO audit? It is a method for evaluating suggestions for optimising your website and checking the health of your website to prevent spam. SEO audits are crucial for a number of reasons, the most important of which is that Google frequently adapts its algorithm to new technology and search patterns.
Whether you outsource or conduct an in-house SEO audit, it is essential for any digital marketer to start with a thorough audit. This is because it lets you look at your current SEO efforts, no matter how many or how few they are, and use the insights to take immediate action.
What is the cost of an SEO audit? That is contingent on the tools you intend to employ, as well as the scope of your website and business. Make sure to get a few quotes to compare since prices vary depending on the agency you work with Or without any Second Thoughts You can hire Growth Salad, Growth Salad is one of the Best Digital Marketing Company in Dehradun & India.
What is the value of an SEO audit?
To ensure that a website can be used both internally and externally, it’s important to check its overall health. The sitemap, anchor text, and even social media platforms should all be the subject of an internal investigation. A thorough audit will also reveal red flags that need to be addressed, as load time is significant.
Making sure you don’t get penalised
by Google for doing something that could hurt your site’s ranking is one reason this is so crucial. This can happen from a lot of little things, and if you’re not an SEO expert, you might not be aware of them. You can get in-depth feedback on content best practices, linking, and other areas from an external audit.
Steps of an SEO Audit
An SEO audit consists of a few key steps to ensure maximum optimization. Let’s take a closer look at each one of them:-
- Crawling and Site Audits
How can an SEO audit be carried out? A comprehensive site crawl is the foundation of every successful audit. This lets you look at the situation right now and figure out if your website has any problems. In essence, a crawl will assist you in forming a baseline for the remainder of your audit.
A once-monthly automated scan is a good idea just to keep an eye on fundamental metrics like bounce rate, conversions, and page views. This will occur frequently enough to bring up major issues like duplicate content or on-page errors like broken links, page titles, and meta-data. You can request a thorough audit from a professional if you discover any significant issues. Each year, a more in-depth check should be performed.
Your landing page will be thoroughly checked to see how it relates to other pages, how user-friendly the page is as a whole, the menu, and whether ads and banners are working or getting in the way.
- Page Speed
Page Speed Testing and benchmarking your page load time is essential when conducting an SEO audit because page speed is another important factor. In this day and age of short attention spans, a site with a fast speed promotes a positive user experience, whereas one with a slow speed will result in higher bounce rates! If your website is one of your primary channels for converting customers, this is far from ideal.
- Assess your Site Architecture
Analyse your website’s rendering speed on both desktop and mobile devices with Google’s PageSpeed Insights.
From an SEO point of view, a speed test is crucial because it allows you to identify which aspects of your website are causing problems. You can improve the performance of your website by determining the areas in which you can make improvements.
- Check your Site’s Content
Content is a basic on-page Website optimization element and one that will unequivocally impact the viability of your webpage. Google prefers unique, frequently updated content that is relevant to a searcher’s requirements and preferences.
To benefit from increased brand visibility and higher rankings, you must ensure that the content on your website meets this requirement. A content SEO audit is an important part of that, so check the content you already have and use SEO techniques when writing new content.
Keywords should be used naturally and consistently when writing content. You need to strike a balance between using relevant keywords and not appearing “spammy” with your brand. Relevance and value are essential when creating content for search engine optimization!
- Check your Tags
Check your tags for succinct, descriptive title tags that precisely convey the webpage’s purpose. Search engines will ignore titles that are too long, so keep them to a minimum. When you can, try to include a relevant keyword.
A webpage’s content is described by a meta-tag. They will encourage a searcher to click through your SERP listing to your website if they are optimized.
When crawling a website, bots must have text descriptions in the form of alt tags for images. This will have a significant impact on both your digital accessibility and your search engine optimization (SEO) if you include precise descriptions of the images on your website—again, use targeted keywords if it feels natural.
- Check your backlinks
A lot of the time, the quality of the websites that link to yours can help search engines figure out how good your website is and how valuable it is to users. In the past, the practice of exchanging reciprocal links with other websites to improve SEO was known as “link farming.”
However, SEO techniques have improved over time, and algorithms have become more sophisticated. Focus on quality over quantity when it comes to backlinks, and if a search engine believes that questionable websites are linking to you, it may bring your website into disrepute. In a similar vein, it is crucial to ensure that your links do not originate from the same website but rather from a variety of domains, as this will also have an effect on your SEO.
This Informative Article is Written by Growth Salad. Growth Salad is one of the best Digital Marketing Agency & Result Driven LinkedIn Marketing Agency. At Growth Salad, we understand that every business is unique. That’s why we offer customized LinkedIn marketing solutions that are tailored to your specific needs and goals. Whether you’re just getting started on LinkedIn or looking to take your existing efforts to the next level, we can help you achieve your objectives and grow your business.