The trade show and event industry is experiencing a technological revolution, with companies rolling out innovative solutions to enhance the planning process and onsite experience for both organizers and attendees. Recently, Freeman, ASP, and XL8 introduced new tools and platform upgrades designed to streamline event operations, improve attendee engagement, and enhance the overall event experience.
Freeman Unveils AI-Powered Key Takeaways Tool to Elevate Attendee Education
Global events company Freeman has launched Key Takeaways, a generative AI-powered tool designed to enhance attendee learning and boost the effectiveness of conference sessions. Developed in partnership with Snapsight, Freeman’s technology partner, this web-based solution transcribes live event audio into real-time text and generates insightful summaries on the session’s key points.
The platform offers several benefits for both organizers and attendees:
- For Attendees:
- Improved content retention through real-time, AI-generated summaries.
- Access to word clouds that highlight the main topics and themes of each session.
- The ability to catch up on missed sessions by reviewing concise key takeaways.
- Social media sharing options for quick and easy dissemination of event insights.
- For Organizers:
- Comprehensive post-event reports with detailed insights into attendee engagement and session effectiveness.
- Valuable data to measure the impact of sessions and refine future content strategies.
Freeman’s COO of Audio Visual and Event Technology, Paul Fletcher, emphasized the tool’s potential to reshape event experiences.
“Key Takeaways represents our commitment to helping event organizers deliver content experiences that truly resonate with their audiences,” Fletcher explained. “With Freeman’s world-class service, this tool ensures attendees stay engaged, retain valuable insights, and carry the event’s impact forward long after it ends.”
The tool is highly flexible, functioning as a standalone experience accessible through direct links or QR codes. It can also be seamlessly integrated into existing event apps with minimal setup, offering event organizers an easy and effective way to boost session value.
About Snapsight:
Snapsight by Gevme is an AI-powered, real-time content summarization and insights platform. It enables organizations to transform event data into actionable intelligence through cutting-edge machine learning and data analysis technologies.
ASP Launches Composer II: A New Website-Building Platform for Events
ASP, a specialist in exhibition and conference website solutions, has introduced Composer II, an upgraded version of its popular event website creation platform. This enhanced platform offers event organizers greater flexibility, allowing them to design and launch professional-grade websites faster and more efficiently.
With Composer II, organizers can:
- Create fully customized event websites from scratch or choose from pre-built templates.
- Test-drive new tools and features without affecting the live website.
- Utilize a customizable maintenance mode, keeping the website on-brand during updates.
- Enjoy faster website performance with inbuilt lazy loading and dynamic functionality.
- Easily adjust website configurations and content setup as the event evolves.
- Leverage industry-leading UX, CX, and SEO features to enhance visibility and user experience.
- Ensure accessibility compliance with built-in accessibility features, making event websites inclusive for all users.
ASP’s CEO, Jon Benjamin, highlighted the platform’s versatility and customer-centric design.
“We set ourselves the goal of creating a cost-effective event website builder where if a client can imagine it, they can build it with Composer II,” Benjamin stated. “Our team worked tirelessly to deliver a platform that meets the evolving needs of event organizers, regardless of their size.”
Composer II is already being used by over 30 event organizers, including industry leaders such as:
- DWTC (Dubai World Trade Centre)
- Clarion Events
- Montgomery Group
- William Reed
- Bauer Media Group
The platform’s emphasis on user experience (UX), customer experience (CX), and SEO optimization ensures that event websites not only look great but also drive traffic and boost engagement.
XL8 Introduces Updated Conference Technology for Seamless Multilingual Events
Tech startup XL8, known for its expertise in AI-powered real-time translation, has released the latest version of its EventCAT platform. Designed for live and virtual events, EventCAT offers real-time translations, subtitles, and transcripts to enhance content accessibility for multilingual audiences.
The latest version of EventCAT offers three key services:
- OnlineMeeting:
- Integrates with platforms like Zoom, Microsoft Teams, and Google Meet.
- Provides real-time speech translations and captions for all participants, displayed in their preferred language.
- Conference:
- Tailored for in-person events, generating live translated subtitles on a screen or mobile device.
- Ensures non-native speakers can fully engage with event content.
- LiveSubs:
- Offers subtitles for live streams and broadcasts.
- Improves accessibility for multilingual audiences watching from different regions.
Tim Jung, CEO of XL8, emphasized the transformative impact of EventCAT on communication.
“We see our suite of services as a long-term investment in the future of communication,” Jung explained. “As more organizations rely on virtual or hybrid events, EventCAT offers a solution to transcend language barriers and foster true global collaboration.”
EventCAT supports 42 languages, making it a valuable tool for international conferences, trade shows, and live-streamed events. By improving accessibility and content comprehension, XL8’s technology enhances the overall event experience for both live and remote attendees.
Conclusion: A New Era of Event Technology
Freeman, ASP, and XL8 are pushing the boundaries of event technology with their innovative solutions, offering show organizers powerful tools to enhance attendee engagement, improve accessibility, and simplify website management.
- Freeman’s Key Takeaways empowers attendees with real-time insights while providing organizers with valuable data-driven reports.
- ASP’s Composer II redefines website creation, offering greater flexibility, faster performance, and improved accessibility for event websites.
- XL8’s EventCAT breaks down language barriers with real-time translation, making events more inclusive and globally accessible.
As the events industry continues to evolve, these technological advancements are set to redefine the attendee experience and offer organizers new opportunities to create more impactful, seamless, and accessible events.
