Immersive Technologies in Business: Transforming the Corporate Landscape
In the fast-evolving digital era, businesses are constantly seeking innovative methods to engage customers, optimize operations, and enhance productivity. Immersive technologies—an umbrella term encompassing Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and Extended Reality (XR)—are redefining how organizations interact with their stakeholders. By creating dynamic, engaging, and interactive experiences, immersive technologies in business have become…