Mirabelle Plum Market Outlook
According to a new report by Expert Market Research titled, “Mirabelle Plum Market Analysis, Share, Report and Forecast 2023-2028″, the global mirabelle plum market is being aided by the growing plum market, which is estimated to register a CAGR of 1.8% between 2023 and 2028. Aided by growing popularity among consumers due to its nutritional and health benefits and rising utilisation of mirabelle plum in cosmetics and pharmaceuticals, the market is expected to grow significantly by 2028.
The mirabelle plum, often referred to simply as mirabelle, is a small, round, yellow fruit renowned for its sweet and full-bodied flavour. Native to the Lorraine region of France, where it enjoys a protected geographical indication (PGI) status, mirabelle plums are considered valuable not only for their taste but also for their health benefits. Rich in vitamins, especially vitamin C, fibre, and antioxidants, they contribute to digestive health, immune function, and skin vitality.
The surge in consumer preference for nutritious fruits is one of the significant drivers propelling the mirabelle plum market size. With the increasing global consciousness about the myriad health benefits of fruit consumption, notably the potential in reducing the risks of chronic diseases like heart diseases and diabetes, mirabelle plums are gaining traction. Their natural sweetness, coupled with low-caloric content, makes them a favoured choice for health-conscious consumers and those on calorie-restricted diets.
The cosmetics and personal care sector is also contributing to the mirabelle plum market growth. With their high vitamin and antioxidant content, mirabelle plums are being incorporated into skincare products, promoting skin hydration, reducing signs of ageing, and imparting a natural glow.
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In addition to direct consumption, mirabelle plums have found their niche in the culinary world. They are a quintessential ingredient in the French tarte aux mirabelles and are increasingly being used in jams, jellies, baked goods, sauces, and alcoholic beverages like brandy and liqueurs. Their versatility in both sweet and savoury dishes has further augmented the mirabelle plum market demand in restaurants and households alike.
Investments in agronomic research can lead to the development of mirabelle plum varieties suitable for a broader range of climatic conditions, ensuring steady global supply. There’s also scope for expanding its application in health supplements and natural sweeteners, tapping into the organic product sector, and enhancing global awareness through targeted marketing.
The mirabelle plum market trends are influenced by its nutritional profile and culinary versatility. It’s imperative for industry stakeholders to focus on research, cultivation expansion, and effective supply chain management to leverage the fruit’s global popularity fully.
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Mirabelle Plum Market Segmentation
The market can be divided based on form, distribution channel, applications, and region.
Market Breakup by Form
Market Breakup by Distribution Channel
- Direct Sales
- Indirect Sales
Market Breakup by Applications
- Food and Beverage
- Personal Care
Market Breakup by Region
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the leading companies operating in the mirabelle plum market. Some of the major players explored in the report by Expert Market Research are as follows:
- Sica Sas Sicodis
- Maison de la Mirabelle
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