Common Pitfalls You Need to Avoid with Postcard
Postcard is the least expensive form of direct mail marketing. When done right, postcards can be a highly effective direct mail marketing method. However, for a successful campaign, you need to ensure you do not make common mistakes with your postcards.
Let’s examine a few of these mistakes.
- Targeting the Wrong Audience
Targeting your postcards to the wrong audience can be a major waste of money and time. Thus, you should send your inexpensive postcard printing to the right audience. Every aspect of your postcard campaign, from the design to the message and call to action, should be tailored specifically to this audience. You should have a good understanding of your audience’s needs and wants and know how you can solve the issues they have through what you have to offer. This will help in receiving the greatest response rate.
- Not Setting a Goal
Before you design your postcard and place an order for discount postcard printing, you should have a specific goal. Your goal should be to attract new customers and get existing old customers to come back. It is essential to decide on your goal when creating the postcard. This, in turn, will help you choose the right message and CTA.
- Not Including a CTA
The aim of your postcard marketing campaign should be to drive your recipients to take action. So, it is important to add a clear and simple call to action to your postcards. It motivates readers to take the intended action. This action needs to align with your goals and must be the next step you would like the readers to take, such as visiting the website, calling you, or using a discount.
- No Clear Message
A postcard from the best printing services in Canada can hamper the effectiveness of your campaign. Remember, you have a few seconds to persuade the readers, so your message has to be really convincing to the recipient.
Begin with a short, attractive headline to hook the reader and pique their interest. Make sure you stick to the primary benefit and communicate one key message clearly. It should focus on the needs of the readers and how you can solve their issues. You should try saying everything as you have limited space. Also, readers have short attention spans.
Use simple language and keep it brief. Avoid long paragraphs and jargon. Go for bullet points and short sentences.
- Using a Poor Design
You can get same day postcard printing, but if it doesn’t have the right design, it can fail to impress your target customers. Your postcards shouldn’t get lost with other junk mail. It has to stand out from the constant onslaught of promotional materials and cut through the noise. You have just a brief moment to leave an impression. You have to ensure you grab their attention.
If you want your postcards to be unique and get noticed, use an attractive and bold design. Make sure you are on both sides of the postcard, include your brand colors, add high-quality images, and use striking fonts. In case you are staggering with the design, you can enlist the help of a professional.
- Not Adding Contact Information
You should add the contact information of your business on your postcard, including your email address, phone number, website URL, and social media handles, so that the recipients of your next day postcards printing can get in touch with you and learn more about it.
Even if the recipient isn’t ready to follow through with the main call to action right away, they can use your contact information or social media details to learn more about you. This can lead them to avail your service or products in the future.
