Global Wrapping Tissue Market 2023-2029 | Size, Share, Growth
According to TechSci Research report, “Global Wrapping Tissue Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the Global Wrapping Tissue Market stood at USD 2.74 Billion in 2023 and is anticipated to grow with a CAGR of 4.6% in the forecast period, 2025-2029. The wrapping tissue market is experiencing a phase of significant evolution, driven by a confluence of factors ranging from changing consumer preferences to technological advancements and a growing emphasis on sustainability.
The global wrapping tissue market has witnessed substantial growth in recent years, propelled by the expanding retail sector, the rise of e-commerce, and an increasing demand for aesthetically pleasing and sustainable packaging solutions. As an integral part of the broader packaging industry, wrapping tissue plays a crucial role in enhancing the visual appeal, functionality, and environmental sustainability of various products.
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Several prominent trends are steering the wrapping tissue market towards innovation and adaptation. Sustainability remains a central theme, with a growing emphasis on eco-friendly materials and practices. Wrapping tissue manufacturers are actively exploring recycled paper, plant-based fibers, and biodegradable materials to align with the global movement toward sustainable packaging. This trend not only reflects consumer preferences for environmentally conscious products but also responds to stringent regulations and corporate commitments to sustainability.
Digital integration is reshaping the packaging landscape, and wrapping tissue is no exception. QR codes, augmented reality, and NFC technologies are being incorporated into wrapping tissue designs, offering consumers interactive and engaging experiences. This trend not only enhances consumer interaction but also provides brands with valuable data and insights into consumer behavior. The rise of e-commerce is influencing the requirements for packaging materials, including wrapping tissue. The need for efficient, protective, and visually appealing packaging in the e-commerce sector is driving the development of wrapping tissue that complements automated packaging systems. Sustainability considerations, combined with the demand for packaging efficiency, are shaping the evolution of wrapping tissue in the context of the growing digital retail landscape.
Health and safety considerations have gained prominence, especially in the wake of global health concerns. Consumers are increasingly prioritizing products with hygienic and safe packaging. Wrapping tissue manufacturers are responding by adopting stringent hygiene practices during production and incorporating antimicrobial or antiviral coatings. This trend reflects the broader societal shift towards prioritizing health and safety in all aspects of consumer life.
The global wrapping tissue market is expected to continue to grow in the coming years, driven by factors such as rising disposable incomes, increasing urbanization, and growing gifting occasions. The market is also expected to be driven by the demand for sustainable and eco-friendly wrapping tissue products. The wrapping tissue market faces challenges such as environmental concerns about deforestation and waste generation. Manufacturers are increasingly adopting sustainable practices, such as using recycled paper and developing biodegradable wrapping tissue.
The global Wrapping Tissue market is segmented into type, distribution channel, and region.
Based on type, the market is divided into virgin, de-inked, and mixed pulps. Virgin pulp accounted for the largest market share. Virgin pulps are made chemically or mechanically from a combination of cellulose fibres and water. Due to its superior final product and ease of usage, it holds the lion’s share of the market.
Based on region, North America accounted for the greatest revenue share as in the U.S., most of the population spent on gift wraps, which include wrapping paper, tissue paper, and gift bags. Asia Pacific, on the other hand, is projected to witness the fastest CAGR during the forecast period.
Major companies operating in global Wrapping Tissue market are:
- Twin Rivers Paper Company
- MPI Papermills, Inc.
- Virgin Pulp And Papers LLP
- Papertec, Inc.
- Kimberly-Clark Corporation
- Procter & Gamble Company
- Georgia-Pacific LLC
- Hengan International Group Company Limited
- Essity AB
- Nippon Paper Industries Co., Ltd.
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“The wrapping tissue market is poised for robust growth, driven by dynamic consumer preferences, sustainability mandates, and the booming e-commerce sector. Increasing demand for eco-friendly materials, personalized packaging solutions, and integration of innovative designs contribute to the market’s expansion. As brands prioritize unique unboxing experiences, wrapping tissue manufacturers are capitalizing on these trends. The global market is set to witness a significant CAGR, propelled by continuous innovation, technological advancements, and strategic collaborations, solidifying wrapping tissue’s pivotal role in the ever-evolving packaging landscape.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.
“Wrapping Tissue Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Virgin Pulp, De-inked Pulp, Mixed Pulp), By Distribution Channel (Offline, Online), By Region, By Competition, 2019-2029, has evaluated the future growth potential of global Wrapping Tissue market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Wrapping Tissue market.
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