5 Fundamentals of Great Trade Show Displays

trade show booth rental las vegas

Trade shows are an excellent way to market your products and services to potential customers. However, with so many other exhibitors vying for attention, it’s essential to make your trade show display stand out from the rest. A well-designed trade show displays can attract potential customers and leave a lasting impression. In this article, we’ll discuss the five fundamentals of great trade show displays.

  1. Focus on Your Brand

Your trade show display should showcase your brand and communicate your company’s message. It’s essential to create a consistent brand experience across all touchpoints, including your trade show display. Start by choosing a color scheme that aligns with your brand. Use your company logo and tagline prominently in your booth design. Make sure that your custom exhibition booth design conveys the values, mission, and vision of your company.

Your booth should be visually appealing and draw people in. Consider using large, eye-catching graphics and images that communicate your brand message. Use lighting to highlight key areas of your display, and make sure that all signage is clear and easy to read.

  1. Keep It Simple

A cluttered trade show booth rental las vegas can be overwhelming and confusing for visitors. Keep your display simple and uncluttered to ensure that visitors can quickly and easily understand what your company is all about. Avoid using too much text or too many graphics. Instead, focus on a few key messages and use visuals to support those messages.

Use your booth space effectively, but don’t overcrowd it. Leave enough room for visitors to move around and interact with your products or services. Make sure that your display is easy to navigate and that visitors can find the information they need quickly.

  1. Engage Your Audience

Your exhibition stand builders Chicago should be interactive and engaging. Use your booth space to showcase your products or services and allow visitors to interact with them. Consider using demonstrations, samples, or interactive displays to engage visitors and make your booth stand out.

Offering giveaways or contests can also be an effective way to engage visitors. Giveaways can include promotional items, such as pens or notepads, with your company logo. Contests can be as simple as a prize drawing or a game related to your product or service.

  1. Provide Excellent Customer Service

Your trade show displays orlando should be staffed by knowledgeable and friendly representatives who can answer visitors’ questions and provide information about your products or services. Train your staff to be approachable and engaging, and make sure they are familiar with your company’s messaging and values.

Encourage your staff to engage visitors in conversation and actively seek out opportunities to interact with them. Provide visitors with a comfortable and welcoming environment where they feel free to ask questions and learn about your products or services.

  1. Follow Up After the Show

Following up with leads after the atlanta trade show rentals is just as important as engaging with them during the event. Make sure that you collect contact information from visitors who are interested in your products or services. Send follow-up emails or make follow-up phone calls to those leads within a few days of the event.

Make sure that your follow-up communication is personalized and relevant to the visitor’s interests. Provide additional information about your products or services, and offer a special promotion or discount to encourage them to make a purchase.


A well-designed trade show display can attract potential customers and leave a lasting impression. By focusing on your brand, keeping it simple, engaging your audience, providing excellent customer service, and following up after the show, you can create a trade show display that stands out from the rest. Remember to keep your messaging consistent, use visuals to support your message, and provide a comfortable and engaging environment for visitors. With these fundamentals in mind, your trade show display is sure to be a success.